Adobe Sign: Rich Interactive sales play assets
Please find below the sales play assets based on how Rich Interactive, a creative agency, has benefited from the deployment of Adobe Sign.
Although every buyer’s journey is different, we have ordered the assets in line with a traditional sales funnel, from awareness through to decision stage. We have included an example of where and how sellers can use each asset for each section.
The closer the match of the target audience to Rich Interactive the greater the response will be.
Social posts
These social posts are designed to generate awareness. Each post has a customer quote relating to a key benefit. Sellers can post them on their own networks to drive traffic to a landing page or relevant assets.
Single topic movies
Each video is based on a specific benefit that is designed to resonate with the target audience. These can be used to grab the attention of prospects that maybe interested in the benefits covered or reluctant to consider a purchase because of preconceived opinions.
Following an initial call, they could be used as a series to nurture the prospect and reinforce the proposition over several weeks.
They can also be used later in the journey to rebuke any blockers from the prospect. For example, if the prospect believes that Adobe Sign is too expensive or too complicated for a small agency.
Simple, yet versatile
Sending client contracts
Recording contractor hours
Enabling tighter processes
Easily affordable
Infographic
The infograpic is a great way to get across multiple beneifts in a very visual but static format. Once again this can be used in the early sales cycle to generate awareness of Adobe Sign and how a similar organisaiton is beneifting from the investment.
Potentially, following an initial call the infograpic can be used in a follow up email to reinforce the key messages discussed.
Infogrphics are also very shareable and can be used by champions within the prospect organisation to communicate to other stakeholders, either via email or as part of a presentation.
Animated infographic
Bringing the static infographic to life helps direct the viewer through all the benefits one by one. This can be hosted on a website so that sellers can direct prospects to it or imbedded in an email communication.
An animated infograhic can be a great way to open a sales presentation – either online or in person.
Podcast
Once the prospect has engaged in a sales conversation and shown interest in the product, a podcast can help them verify and justify their thoughts. This podcast lasts for just under 15 minutes but if they are genuine prospects, they will be happy to invest this amount of time. Podcasts are now commonplace and one of the fastest growing mediums.
Join Daryl Stickley, Marie Nayaka and James Southgate as they talk about the benefits of Adobe Sign within their business.
Click to play:
Demo movies
Demonstration movies are used when the prospect has bought in to the high-level benefits but now wants to know more about how it works from a look and feel point of view. They are great for nudging prospects at the decision-making stage or answering specific queries.
Adding checkboxes in Adobe Sign
Using Adobe Sign in Microsoft Teams
Internal summary of assets for Sellers
This is an excellent memory aid for sellers to help communicate the key benefits of Adobe Sign through storytelling. Prospects respond and relate to customer stories better than a straight sales pitch ever can. Sellers can re tell stories on calls to help humanise and visualise the message.
